A press page, sometimes called an online newsroom, helps organizations stay transparent, control their story, and give immediate access to key information.
Whether it's the latest company news, high-quality images, or executive bios, a press page acts as the central spot where journalists and stakeholders can find everything they need. It not only makes communication smoother but also strengthens the company's brand and supports a great website design.
In brief:
A press page is a central platform providing journalists with essential company information.
Well-designed press pages improve corporate communication and strengthen brand identity.
Implementing best practices in press page design improves accessibility and media engagement.
Check out the top web design examples across the industry and take inspiration for leveling up your website.
A press page, also known as an online newsroom, is a key part of a B2B website designed to make communication between a company and the media easier.
Essentially, it focuses on providing essential information to journalists and stakeholders. Acting as a central hub, a press page allows journalists, media professionals, and the public to access complete and current information about an organization.
This dedicated section usually includes important elements like press releases, media kits, company overviews, mission statements, and contact information for media inquiries.
Press pages improve corporate communication and branding. They provide a structured platform for companies to maintain narrative consistency and brand image.
A press page can also improve search engine rankings through the use of branded keywords and external links.
Best Practices for Press Page Design
Here are some best practices to help you create a press page that's both informative and user-friendly:
Simplify Navigation: Make sure your press page is easy to navigate. Use a clean design with clear headings so journalists can quickly find what they need. Simplifying navigation reduces frustration and increases the chances of positive interactions.
Prominent Contact Information: Display contact details prominently on your press page. Include up-to-date email addresses and phone numbers for your media or marketing team.
Comprehensive Company Background: Include a concise company overview that highlights your organization's impact, mission, vision, and core values. This context helps journalists write stories about your company with the right perspective.
Highlight Recent News: Feature recent updates prominently on your press page. Showing the latest news upfront keeps the press informed and ensures that the most current developments are easy to find.
Showcase Media Coverage Highlights: Display significant media mentions and recognitions your company has received from reputable sources.
Include Awards and Recognition: Create a section dedicated to showcasing awards and other significant accolades. Highlighting these achievements further reinforces your company's credibility and success. Incorporating high-quality visuals and illustrations can further enhance the appeal of your press page.
Offer a Downloadable Media Kit: Provide a downloadable media kit containing essential resources like logos, high-resolution images, executive bios, and press releases.
Ensure Mobile Optimization and Interactivity: Recognize that journalists might access your press page on various devices. Make sure the page is mobile-friendly and works well on smaller screens.
Include a Clear Call to Action: Add a clear call to action, inviting visitors to reach out for more information. This could be an invitation to contact your media team via a linked email address, ensuring journalists can easily get accurate information.
Looking at successful press pages and newsrooms shows us what elements make these digital spaces effective for communicating with media professionals. Here's a closer look at the press pages from some well-known companies, highlighting what they do well.
Reddit's press page is colorful, playful, and community-driven, embodying the platform’s unique culture. The design is visually distinct, incorporating bright backgrounds, cartoonish avatars, and a bold orange aesthetic that immediately feels true to Reddit’s identity.
Unlike traditional newsroom pages, Reddit’s press section is designed for storytelling rather than just corporate updates. The page features a "Reddit by the Numbers" section, highlighting key platform statistics, while the "Reddit News" section curates major announcements with whimsical, Reddit-style illustrations.
Perhaps the most unique element is the executive team showcase, where each leader is represented by a personalized avatar, reinforcing the company’s emphasis on creativity and internet culture.
🎨 Snoo avatars for leadership – Instead of standard executive headshots, Reddit uses customized Snoo illustrations for each team member, making leadership bios feel fun and uniquely Reddit.
📊 Data storytelling with "Reddit by the Numbers" – The newsroom doesn’t just list updates; it presents key platform stats (users, communities, engagement) in a way that reinforces Reddit’s global influence.
🏆 Community-first design approach – Everything from the vibrant visuals to the casual, engaging copywriting reflects Reddit’s internet-first culture, setting it apart from traditional corporate press pages.
Gong's press page is sleek, vibrant, and heavily branded with its signature purple-heavy aesthetic, reinforcing its identity as a bold, AI-driven sales intelligence company. The layout is structured for clarity, with a featured story at the top, followed by categorized news updates, and concluding with a "Gong by the Numbers" section highlighting key company stats.
One of the most notable aspects of this newsroom is its hyper-organized categorization of news, allowing visitors to filter between company news and product news for a more personalized browsing experience.
Additionally, the newsroom prioritizes external engagement, with clear call-to-action buttons for media inquiries, social media follows, and downloadable press resources at the very top of the page.
🟣 Strong, consistent branding – The newsroom fully embraces Gong’s signature purple theme, creating a cohesive and instantly recognizable experience.
🔍 Filterable news categories – Unlike many newsroom pages, Gong allows users to toggle between company news and product news, making it easier to find relevant updates.
🌍 Global office locations in the footer – The newsroom uniquely includes a detailed global office directory, subtly reinforcing Gong’s international presence and reach.
ClickUp's press page is vibrant, energetic, and visually captivating, reflecting the company’s modern and dynamic brand identity. The page immediately grabs attention with a bold gradient background and engaging animations, reinforcing ClickUp’s focus on productivity and innovation.
The newsroom is structured around media visibility, prominently showcasing logos from top-tier publications like The New York Times, Forbes, and Bloomberg before diving into press articles.
🎨 Striking gradient design & animations – The newsroom’s colorful, high-energy aesthetic stands out from the standard corporate press page, mirroring ClickUp’s branding.
📰 Emphasis on third-party credibility – Instead of just listing company news, ClickUp highlights media logos first, reinforcing its reputation through external validation.
🤝 Dedicated outreach section – A unique “Let’s get in touch” area provides direct access to press inquiries, partnerships, and other contacts, making it one of the most journalist-friendly newsrooms.
Calendly’s press page is sleek, minimalistic, and highly functional, mirroring the company’s focus on efficiency and seamless scheduling. The page has a clean, structured layout with a deep blue header featuring prominent "Download Media Kit" and "Make a Media Inquiry" buttons, making press resources instantly accessible.
The newsroom is designed for quick navigation, with categorized sections for press releases, media coverage, and company resources. The "In the News" section pulls in third-party mentions from high-profile sources like Forbes, VentureBeat, and Fast Company.
🔄 Effortless media filtering – The newsroom features a sidebar navigation menu that lets users quickly jump between press releases, media mentions, fact sheets, and leadership profiles.
📅 Strong meeting culture positioning – The "2024 Report: The State of Meetings" is featured prominently, reinforcing Calendly’s thought leadership in workplace productivity.
⚡ Integrated product CTA at the bottom – Instead of ending with just press content, the newsroom includes a "Sign Up for Free" section that seamlessly promotes Calendly’s booking features, tying the newsroom back to the product itself.
GitHub’s Newsroom is a polished, well-organized press page designed to provide quick access to the latest company updates, reports, and brand assets. The dark, modern aesthetic, combined with bold typography, makes the page visually engaging while maintaining a professional and developer-focused feel.
One of the standout features is the structured layout, which separates press releases, industry reports, media mentions, and customer stories into clear sections. The GitHub Copilot by the Numbers area is a unique addition, showcasing impressive adoption stats with large, easy-to-read figures. At the bottom, the Media Kit and Executive Insights sections make it easy for journalists to grab brand assets or learn more about GitHub’s leadership.
📰 Press release grid – A structured layout that displays the latest company news in easy-to-read cards.
📊 Data-driven storytelling – The “GitHub Copilot by the Numbers” section highlights adoption stats in a visually compelling way.
📂 Comprehensive media resources – The Media Kit and Executive Insights sections ensure journalists have access to branding materials and leadership perspectives.
Check out the top web design examples across the industry and take inspiration for leveling up your website.
Intercom’s Newsroom is clean, minimalistic, and highly functional, providing journalists with a straightforward way to access company news, background information, and brand assets. The page keeps things simple, prioritizing readability and accessibility with a structured layout.
One of its best features is the "More About Intercom" section, which provides a quick snapshot of the company, including a short description, full boilerplate, and key stats like year founded, employee count, and customer base.
The Brand Assets and Guides section is also well-organized, offering downloadable logos, leadership photos, product screenshots, and team images—all in one place. At the top and bottom of the page, a "Contact Press Team" button is prominently placed, ensuring journalists can easily reach out.
📰 Concise "In the Media" section – A simple list of recent press coverage with direct links for easy reading.
📊 "More About Intercom" company snapshot – Key company facts and stats presented in an easy-to-digest format.
📂 Well-structured brand asset library – Quick access to logos, leadership photos, and product visuals in one organized section.
Miro’s Newsroom is visually engaging and structured to provide quick access to company updates, media coverage, and announcements. The page features Miro’s signature bright, collaborative aesthetic, with custom illustrations at the top that reinforce its creative and team-oriented brand identity.
The standout feature is the press release grid, which presents the latest announcements in a card-based layout with a mix of text, images, and Miro branding. This makes scanning for updates easy and visually appealing.
While there is no dedicated media kit, the newsroom effectively highlights Miro’s industry recognition, leadership hires, and product innovations in a digestible format.
🎨 Visually engaging design – Custom illustrations and Miro’s signature color palette make the page feel creative and inviting.

